There’s a particular stage in building products where knowing how to build becomes a liability.
You have an idea. You can code it. You can probably have a first version running before you've properly figured out whether anyone actually needs it.
That’s where this guide starts.
A Beginner’s Roadmap to Product is a 14-page field guide for founders, junior PMs, and developers who can build but want to get better at figuring out what’s worth building in the first place.
It covers five phases:
01 — Discovery
Look at the world before your editor.
02 — The Problem
Separate what someone asks for from what's actually broken.
03 — Research
Talk to people about what they've actually done, not what they imagine they'll do.
04 — Hypothesis
Turn your best guess into something you can prove wrong.
05 — Execution
Build the cheapest thing that could give you an honest answer.
The central idea is simple:
Earn the right to build.
The goal isn't to make building harder. It's to make wasted building rarer.
Read the field guide below.